February 06, 2019

Liquid I.V. Surpasses 1 Million Sticks Donated Thanks to 1-for-1 Giveback Mission

EL SEGUNDO, Calif., (February 7, 2019) – Health-science nutrition company Liquid I.V. has donated over 1 million servings of their hydration product to communities in need around the world – a number they reached this week on the heels of their rapid growth in 2018. As part of their 1-for-1 Giveback initiative, for every purchase of Liquid I.V., the company donates a serving to someone in critical need of hydration.

EL SEGUNDO, Calif., (February 7, 2019) – Health-science nutrition company Liquid I.V. has donated over 1 million servings of their hydration product to communities in need around the world – a number they reached this week on the heels of their rapid growth in 2018. As part of their 1-for-1 Giveback initiative, for every purchase of Liquid I.V., the company donates a serving to someone in critical need of hydration.

“Never in our wildest dreams did we think we could reach a million servings donated so quickly,” company CEO and Founder Brandin Cohen said in an Instagram story on Wednesday, speaking to the Liquid I.V. community. “It’s your constant support, purchases, and incredible devotion to spreading the word about our mission that allows us to give back in such an impactful way. Over a million people around the world have been given the gift of hydration because of you.”

Since the company’s inception in 2012, Liquid I.V. had cumulatively donated just over 500,000 servings, but their rapid growth in 2018 allowed them to expand their Giveback Mission at the end of the year. This catapulted their donation numbers to well over a million in January 2019. Their increased pledge comes on the heels of key partnerships including their recent national launch at Costco—an event that furthered their status as the fastest-growing hydration company in the country.

Haiti - Young girl hydrates with Liquid I.V.

Haiti - young girl hydrates with Liquid I.V.

“Never in our wildest dreams did we think we could reach a million servings donated so quickly,” company CEO and Founder Brandin Cohen said in an Instagram story on Wednesday, speaking to the Liquid I.V. community. “It’s your constant support, purchases, and incredible devotion to spreading the word about our mission that allows us to give back in such an impactful way. Over a million people around the world have been given the gift of hydration because of you.”

Since the company’s inception in 2012, Liquid I.V. had cumulatively donated just over 500,000 servings, but their rapid growth in 2018 allowed them to expand their Giveback Mission at the end of the year. This catapulted their donation numbers to well over a million in January 2019. Their increased pledge comes on the heels of key partnerships including their recent national launch at Costco—an event that furthered their status as the fastest-growing hydration company in the country.

“We’ve always been rooted in giving back,” Cohen said. “That’s what drives our team, that’s what excites us. So as our growth rapidly expanded in 2018, there was no question that our Giveback Mission would too.”

 Liquid I.V. works with top humanitarian organization Direct Relief to donate product to places like Honduras, Puerto Rico, Nicaragua, Armenia, and India. Last year, the company also donated product to Butte County, a community in the U.S. that was devastated by the Northern California wildfires, and to communities in Florida and North Carolina that were affected by hurricanes.

“We’ve always been rooted in giving back,” Cohen said. “That’s what drives our team, that’s what excites us. So as our growth rapidly expanded in 2018, there was no question that our Giveback Mission would too.”

Liquid I.V. works with top humanitarian organization Direct Relief to donate product to places like Honduras, Puerto Rico, Nicaragua, Armenia, and India. Last year, the company also donated product to Butte County, a community in the U.S. that was devastated by the Northern California wildfires, and to communities in Florida and North Carolina that were affected by hurricanes.

Communities and clinics that have received Liquid I.V. donations have written to Direct Relief to express their gratitude, and to convey the incredible impact the product has had on the health of their patients. “The population [surrounding Hospital Ruth Paz] lives in extreme poverty and, as a consequence, are at a high risk for gastrointestinal conditions such as diarrhea and dehydration,” said one Direct Relief partner in Honduras. “The hospital sees multiple patients a day with these conditions, mostly children, and the Liquid I.V. rehydration solutions are of great help in treating them.”

The company is preparing for another Giveback Mission trip in 2019 to get their feet on the ground and further connect with communities where people are benefitting from their product.

Liquid I.V. is set to donate over 2 million sticks by the end of 2019.

About Liquid I.V. 
Liquid I.V. is a health-science nutrition and wellness company based out of El Segundo, CA, created to fuel life’s adventures. The product line is great tasting, non-GMO, made in the USA, and utilizes Cellular Transport Technology (CTT™) to deliver hydration and other key nutrients rapidly into the bloodstream – helping consumers feel better, faster. For more information, please visit www.liquid-iv.com.

More from the blog

Nepal 2019 Giveback Trip

  The lack of infrastructure in many Nepali cities and communities makes the country especially vulnerable. So when a devastating earthquake hit the small country in 2015, Nepal was thrown into chaos. Many Nepalis in rural villages are forced to walk hours through mountainous terrain to reach a doctor. In...

Read more

Is Generosity the Ultimate Health Hack?

(Spoiler Alert: Yup.) Exercise regularly. Eat healthy foods. Drink lots of water. Get enough sleep. These health hacks are time-tested and widely-accepted tips on how to stay vibrant. But science says there may be another shortcut to health that we’re not talking about: kindness and generosity. Sound crazy? Don’t take...

Read more

What to Bring to the Gym for a Beginner

Signing up for a gym membership is a great first step to a healthier lifestyle, but there’s more to starting a new habit than simply lacing up your sneakers and heading out the door. It can take a little practice to perfect what you pack for an ideal workout, and...

Read more