What’s the scientific magic behind Liquid I.V.? Since the launch of our original product, the widely successful Hydration Multiplier, customers have been raving about its effectiveness, with over 5,000 5-star reviews online and over 30 million servings sold worldwide. People everywhere were shocked at how well our product delivers hydration…but we weren’t. Before Hydration Multiplier was even launched, we knew it would thrive in the marketplace because of the groundbreaking results of our clinical study.
So what came out of this uber-scientific study? Why have our products taken the country by storm? And what makes Liquid I.V. so uniquely effective at delivering hydration, supplements and nutrients into your bloodstream? Read below for a layperson’s translation of our clinical study. Spoiler alert: lots of science!
Oral Rehydration Solutions
The first thing this groundbreaking study reveals is that Liquid I.V. follows the guidelines set down by the World Health Organization (WHO) for oral rehydration solutions. An oral rehydration solution is the general term for a liquid mixture with a very specific ratio of sodium and glucose. ORS is extraordinary because it has been proven to allow increased absorption of water into the bloodstream. Generally used in cases of extreme dehydration, oral rehydration solutions have been adopted by the WHO as a quick, relatively inexpensive way to save lives. While our products are not medical formulas, and are designed to be used daily, they are also technically oral rehydration solutions.
Now, ORS saves lives, but it also contains unhealthy preservatives and tends to taste pretty heinous. Liquid I.V. gave ORS a makeover by removing the chemicals, making it taste delicious, and adding extra vitamins and nutrients—all while using that same essential ratio of sodium and glucose.
How exactly does this ratio provide so much more hydration than water alone? Read on for more science.
How it Works
Sodium and glucose have an “in” at the small intestine—it’s relatively easy for them to pass through and move on to the bloodstream from there. Water, however, isn’t so lucky. By itself, it’s turned away from the small intestine, and is instead sent to the large intestine. From there, water takes much longer to eventually travel to the bloodstream, and most of it turns to waste before it can even get there—leaving you dehydrated even after drinking a tall glass. The beauty of ORS is the sodium-glucose-water bond: they totally have each others’ backs. When water enters the body with its buddies sodium and glucose (in a very specific ratio), it piggybacks on its friends to pass through the small intestine and right into the bloodstream.
Boom! Once sodium and glucose make it possible for water to take a shortcut to the small intestine, that water becomes available to hydrate your body. Thanks, sodium and glucose!
Where Does CTT Come in?