Ben Rueck

Professional Rock Climber

Professional rock climber Ben Rueck was born in 1986 in Western Colorado. Growing up in a rural countryside setting, he didn’t even realize rock climbing existed—even though he had a love for outdoor adventuring in the area’s amazing plateaus and deserts. All that changed when his brother introduced him to rock climbing at age 17.

At first Ben stuck with bouldering—Grand Junction, Colorado, has some great boulders to explore. He climbed boulders graded as high as V12, but he began to feel stagnant. He met Rob Pizem (aka Piz) and Mayan Smith-Gobat, who became his close friends and training partners. Piz and Mayan are both prolific roped climbers who focus on big walls and traditional climbing, so Ben’s focus soon shifted to ropes as well. They taught him the finer points of this style of climbing, and he went on to climb traditional, sport and big wall.

While he is still based in Colorado, Ben travels the world pursuing his climbing passion. “When your comfort zone is expanded and challenged, you become more curious, more adventurous, more dynamic—a better climber,” Ben says.

"When I drink Liquid I.V.
I don't feel so floored
after intense training.
It yields a better,
longer-lasting energy."

How did you discover Liquid I.V.?
“I was attending an outdoor trade show when a main sponsor handed me packets and asked me to try Liquid I.V. I was excited because I needed an electrolyte drink and mixed a bottle of water immediately.”

How has Liquid I.V. changed your training regimen?
“Liquid I.V. helps my training because I don’t feel so floored after intense workouts. I also drink more than I normally would with just regular water—better, longer-lasting energy.”

Other than training, how do you incorporate Liquid I.V. into your daily routine?
“I generally keep it to when I am exercising or doing something outdoors.”

How does Liquid I.V. differ from other hydration products you’ve tried?
“It tastes better, and it doesn’t feel as ‘heavy’ as some of the other products I’ve tried.”

What do you love about Liquid I.V.?
“It is simple. One packet per session, and I’m done.”

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