Two friends and collegiate athletes from Santa Monica, California, Brandin and Hayden, were sick of consuming sports drinks filled with artificial colors, flavors, sweeteners, and preservatives that were not effectively hydrating them when they needed it most. In 2012, the duo came across an untapped hydration science, Oral Rehydration Therapy, developed in the 1970s by the World Health Organization and deemed to be one of the best medical advancements of the 20th century. This hydration breakthrough was created to aid children in developing countries suffering from extreme dehydration caused by deadly diseases such as cholera. Without access to most modern medical treatments like an IV, this specific combination of glucose, sodium and water provided an absorption mechanism for the human body that lowered the mortality rate from diarrhea in developing countries by 93%.
What if there was a way to harness this revolutionary science and provide the everyday person, the extreme athlete, the peak performer in all of us, with this next generation hydration technology and save lives around the world at the same time? The Liquid I.V. vision was born.
Our goal is to create healthy, effective, great tasting products that you will love and we can be proud of. All Liquid I.V. ingredients are sourced 100% in the United States and created with a very hands on approach. We spend months working with world renowned nutrition scientists and the best suppliers before a product gets released to you. They visit us often and we visit them even more. We build strong personal relationships with all those involved with the brand so they truly become a part of our culture rooted in positive energy.
We love the process of learning and developing the most innovative health products for you. Most of all, we strive to achieve what others have told us was unrealistic in fueling your daily adventures and defeating dehydration around the world. #LIVitup