3 Benefits of Joining Hydrated January
2023 has arrived and we’re ready to “cheers” to a new year and a new slew of goals. To celebrate, we’ve just launched two limited edition flavors: Smoky Mezcal Paloma and Cucumber Mojito. The duo of flavors is mixologist-crafted, hydrates 2x faster than water alone...and is surprisingly zero proof. Yes, that’s right—this true-to-taste variety pack is booze free but provides all the flavor you want for a lively, social start to 2023. Inspired to redefine Dry January as a practice in sacrifice, we decided to change it up and invite MORE of what we want instead: flavor and function. Want to get in on the action? First, make sure to stock up on Hydration Multiplier Mocktail Edition before they’re gone forever(!) Then, read these three reasons why Hydrated January might be the move for you.
##1. SEEK COMMUNITY WITH A SIDE OF HEALTH BENEFITS
Excited about focusing on your health goals or just want to indulge in a non-alcoholic bev? You’re not alone. If you’re wanting to dip your toe in the Sober Curious movement, January is the perfect time since the culture seems to favor the trend. Breaking old patterns feels better with community rallying behind you, which is why we started a Facebook group to motivate each other and receive texts with recipe ideas and other inspo on your 31 days of Hydrated January. And it’s not just the lack of alcohol you’re ditching; you’re enhancing the start of your year, thanks to extra-ordinary mocktails powered by the science of CTT®.
##2. BOOST WINTER HYDRATION
In summer, the signs of dehydration are everywhere, from constantly wicking sweat, to feeling the sweltering sunshine, to our general craving for beverages with extra ice. But hydrating in the chilly winter months is just as critical (just like putting on sunscreen even on a cloudy day is essential). The chilled air evaporates our sweat faster which means we might not notice the perspiration in your day to day. However you plan to take advantage of the winter months—whether it’s by hitting the slopes or cozying under a small mountain of blankets—the swap for better hydration is a smart seasonal choice.
##3. HIT REFRESH IN AN ACHIEVABLE WAY
Sometimes New Year’s Resolutions can be made with the best of intentions but end up too lofty (trying to cut Instagram cold turkey when you're currently up against a nine-hour screen time, for example). We all want to feel better but sometimes we accidentally self-sabotage by wanting to take on the hardest option before navigating the first step. That’s the beauty of participating in Hydrated January with Hydration Multiplier Mocktails—there’s no rules, no falling off a wagon, or feeling like you’re missing out. Instead, the focus is on what you want more of like 3x the electrolytes of traditional sports drinks or 5 essential vitamins.